Proof of Champions 
Proof that Mindfulness Works

Djokovic revealed he was using mindfulness mental training in his book ‘Serve to Win’. 

He emphasised that his daily mindfulness conditioning is as important as his physical conditioning and court training.

Mindfulness has helped Djokovic to overcome fear, worry, self-doubt and anger.

Mindfulness has enabled him to focus on the present moment, notice negative thoughts and emotions and allow them to pass.​

Proof of Mindfulness @ Work

Data from Blackrock

People at the world's largest asset manager with $6 trillion, report their Mindfulness Champion made the difference.

91 % Mindfulness positively adds to the culture
66 % Mindfulness helps lower stress / better manage stress
46 % Mindfulness increased innovation and creativity
88 % recommend Mindfulness to a colleague,

63 % found Mindfulness helped them to better manage themselves at work,

60 % reported Mindfulness increased focus, mental resilience, and better decision—making,

52 % reported Mindfulness helped them better manage peer relationships at work


Data from GSK

80 % more productive
87 % helped manage stress
96% refreshed the mind

99% recommend to a colleague

98% will attend future classes

Proof that Purpose works

Employees at businesses with a Purpose are 140% more engaged and 170% more satisfied and 300% more likely to stay. (Research: The Energy Project, What Is Your Quality of Life at Work, 2013)


72% of consumers would recommend a company with a purpose, a 39% increase between 2008 and 2013. (Research: Edelman, The good purpose study, 2013)


Companies that have a well-communicated purpose have up to a 17% better financial performance (Research: IMD / Burson Marsteller)


Purpose-led companies outperformed the S&P 500 by 10 times between 1996 and 2011 (Research: Raj Sisodia, in his book ‘Firms of Endearment’)


“Their ability to extract extraordinary contributions from very large numbers of people turns on the ability to create a highly valued sense of purpose.” 

Peters and Waterman on successful businesses in their book ‘In Search of Excellence’


A study by Korn Ferry showed that companies with teams focused on their business’s purpose had annual growth rates nearly 300% higher than the annual rate in their competitive sector. 300%!


A PricewaterhouseCoopers’ study of Purpose in the workplace noted that leaders who focus only on market value miss out on an even higher business value to be gained by using Purpose to bring meaning to employees’ work, an essential element of the Employee Experience. Millennials are 530% more likely to stay with an organisation if they sense a strong connection to the business’s purpose. Non-millennials report a 230% greater likelihood of loyalty if they sense a strong connection to the business’s purpose.


“We will lead the way to the future of mobility, enriching lives with the safest and most responsible ways of moving people.” This is Toyota's 100-year purpose.